Introducing Postling’s New Analytics — And More!

Statistics can be tricky.

If you don’t pay enough attention to statistics, you may miss out on valuable insight that could help you make better business decisions. On the opposite hand, if you obsess over every obtainable figure you run the risk of getting bogged down and losing sight of what’s actually important.

At Postling, we believe that numbers are only as useful as the conclusions you’re able to draw with them. While redesigning our Analytics system, we put a great deal of effort towards communicating cause and effect.

If you look at a standard graph, you might be able to see quite clearly that there was a spike of activity on December 1st, 2011. You might even be able to see that the days afterwards trended slightly higher than usual. What if you wanted to see what happened to cause this spike?

With Postling’s new Analytics, this information is only a click away. If you click any point on your graph, we’ll immediately show you exactly what happened on that day. You’ll see the posts you made, the comments you received, and the reviews people have written — all right there underneath your graph. You’ll be able to see which of your posts have gotten people talking, and which ones fell flat.

You’ll also find a set of trend charts to help you determine how you’re doing compared to past performance. They will illustrate the areas in which you’re doing well, and also those in which you can improve.

As a companion to the new Analytics page, we’ve added some enhancements to viewing your posts. If you’ve linked a Bit.ly account to Postling, you can now see how many people have clicked on the links in your posts and where they’re coming from.

We hope you enjoy having access to these new insights – we’re just getting started!

Let us know what you think in the forums!