Here at Postling, we’re always thinking about how we can make social media easier. Through the popularity of our Daily Email Digest and Instant Email Notification features, we’ve discovered that our users love the convenience and familiarity of email. As a result, we began to re-imagine Postling itself as a new sort of social inbox.

Postling’s Social Inbox is a list of recent activity across all of your social media accounts. In your inbox, you’ll see new comments, reviews, and keyword tracking results as new unread messages. Just like you do with email, you can click to open the message and publish a reply if necessary. You can filter your inbox by content type, view it by brand grouping, and remove items as you see fit. You can also share notable posts with any of your connected accounts. Another important new addition is the ability to search all of your social media content by keyword (we’re kinda proud of this because no one does it as comprehensively as we do).

This opens up some pretty exciting possibilities. Here is a sampling of the things you can now do entirely through your Postling Inbox:

• Manage and reply to comments on your blog or Facebook Page
• Use Postling as an RSS reader and share your favorite posts anywhere
• Learn about influential people who are following your company and reach out to them
• See new reviews published about your business and share them with your followers
• Search through your entire social history to find the last time someone mentioned “pie”

We’ve been having a blast using the Inbox to manage our own social media these last few weeks — we can’t wait to see what you think.

Let us know in the forums!